In 2003, MindShare HDV was founded in Denver, Colorado by Cathy Ernst. The idea behind MindShare came from working across different domains of aerospace, medical, financial, business and government in which information played an instrumental role in knowledge discovery and its application. Information was the key component to orchestrating specific interactions. The more it was shared, adding expansive perspective, the greater the context and meaning, along with the capability to innovate.
Later in June of that year, Cathy partnered with Mehran Majidi to add another dimension: expert systems engineering that incorporated the use of expert knowledge and “smart” protocols into the information management and handling. This collaboration became the beginning of our "smart systems" supporting collective intelligence between people and entities, and fostering strategic information use.
The focus of the firm in its origination and still to this day, is to provide clients greater understanding, insight and usability of information through web-based information systems.
MindShare has since grown to include a widely-diverse team of cross-disciplinary specialists in information design, management and distribution.
Our information systems have evolved into the development of “cyphers,” distributed information applications and protocols aligned with secure data to help clients not only share information with other entities and individuals, but also provide context and meaning, and functional processes beyond a client’s own network. The value created by building intelligence collectively, knowing a bigger picture of insight and opening communication, results in extraordinary outcomes.
The shift in our information model has made it possible to provide flexibility and adaptability to our clients, making them very responsive in a world of change and technological disruptions.
While our core strategy of making information highly useful for productive outcomes and innovation is still the same, the way in which we achieve it varies. After exploring and experimenting with different ways to make information effective and productive, the one element that came to the forefront as the defining factor in our systems design was communication. From our perspective, communication is not simply messaging or information exchange, but the orchestration of interactions.